Crafting thoughtful UX/UI designs that tell stories and solve problems.

See projects from aviation, telco to banking.

View work

Projects

A glimpse into my UX/UI design journey.

CIMB SME RM Tool, SME Financing & Wealth Compass

Led UX strategy for CIMB’s web & mobile banking app. Designed seamless banking user journeys.

Axiata UX Audit Analytics

Designed A/B Test Plan for telco analysis. UX Audit for Yoodoo, Dialog & Doc990 (Sri Lanka). Analytics implementation plan for Axiata group subsidiaries.

Bray Leno Splash UX Analytics

Help Digi online sales increase 1% by applying Google Analytics to drive funnel conversion, recreate the sitemap and redesign the homepage & product detail page. Also worked on website revamp for UOB Singapore, Citi Singapore and SUSS University.

AirAsia UI Analytics

Crafted intuitive & simplified booking flows for AirAsia users.

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IBM UX UI Business Analysis PMO

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Relationship management tool (iOS Tablet) for Maybank, Petronas Opportunity Management System (offshore web application) and POC for Bank of Singapore

NEC Software Engineering

Modify Point of Sales mobile application in android platform and redesign the bluetooth printer receipt format

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Experience

From software engineer to design lead, my journey spans aviation, telco, and banking industries.

I craft user flows, wireframes, visual design and prototypes.

Roles

Design Lead

CIMB

2019 - 2025

UX/UI design for CIMB's Commercial Banking portfolio - ACE, Biz Financing Portal, SME Lending Tool, and Wealth Compass while managing a cross-functional design team and vendor partnerships.

Senior UX Designer | Analytics Consultant

Axiata Group

2016 - 2018

Conducted UX audits for Yoodoo, Doc990, and Dialogue Axiata, and drove recommendation analytics implementation across Axiata's regional subsidiaries.

Senior UX Designer

Bray Leno Splash

2018 - 2019

Optimized AirAsia's e-commerce flight booking experience through data-driven UX design, A/B testing, and conversion-focused improvements across web and mobile platforms.

UX iX Designer

AirAsia

2016

End-to-end UX design across banking, telecom, and education sectors in Malaysia and Singapore, delivering research-driven design solutions for clients including Digi, Citibank, UOB, and SUSS.

Consultant (Business Analyst, UX Designer, PMO)

IBM Malaysia | Singapore

2013 - 2016

Software Engineer

N2N 2013

Delivered digital transformation solutions at IBM across banking and oil & gas sectors, spanning UX design for iOS banking apps, business analysis for Petronas, and supporting IBM iX Singapore's innovation lab setup.

Developed real-time stock trading mobile apps on Android for Bursa Malaysia and SGX, including Affin Hwang Capital Trade and i*Trade@CIMB.

NEC 2013

Developed and enhanced Android applications for Supply Chain Management, Sales Force Automation, and Bluetooth printer configuration at NEC Malaysia.