The Process
Mapping seamless paths for intuitive navigation.
Research & Comparative Analysis
Evaluating market competitors to identify opportunities, strengths, and experience gaps.
Persona
Defining key user types based on research to guide design decisions and user needs.
Information Architecture (Sitemap)
Structuring content and navigation to create clear, logical, and scalable user experiences.
Customer Journey Mapping
Visualizing end-to-end user experiences to uncover pain points and opportunities.
Flows
Mapping user paths and interactions to ensure logical and seamless navigation.
Low Fidelity Wireframes
Creating basic layout structures to explore ideas and validate concepts quickly.
High-fidelity Wireframes
Developing detailed screens that reflect final structure, content, and interactions.
Visual Design (UI)
Designing polished interfaces with strong visual hierarchy, branding, and usability principles.
Prototypes
Creating interactive models to test and refine ideas. Interactive prototypes that bring concepts to life, allowing real-time feedback and iteration before final development.
Gallery
Snapshots from diverse projects across industries
CIMB 2019 - 2025
Amazing Customer Experience (ACE) Relationship Management Tool
CIMB 2021 - 2024 Biz Financing Portal
It was built during pandemic covid to provide financial fund to support SMEs
CIMB 2024 Augend FlexiBiz
CIMB 2023 - 2025 SME Instant Apply
Bray Leno Splash 2016 - 2018
Digi Malaysia 2016 - 2017
SUSS Singapore 2018
Citibank Singapore Mortgage Sitemap & Wireframe Revamp 2017
UOB Bank Singapore Branch Locator Wireframe Revamp 2017
AirAsia 2016
Flight Booking
Rokki Payment Page
IBM 2013 - 2016
Maybank Relationship Management Tool 2014 - 2015
Petronas Opportunity Management System 2015 - 2016
Experience Highlights
From software engineering to design leadership, my journey spans aviation, telco, and banking industries.
Roles
Key Positions Held
Software engineer, Consultant, UX designer, Senior UX designer, and Design lead.
Industry Scope
12 years of experience from aviation, telco and banking backgrounds. With an intuitive design and user-friendly interface, your website will captivate visitors.
Services
Crafting user flows, wireframes, UI and prototypes with care.
UX Design
Conducting user research, persona creation, customer journey mapping, competitor analysis, wireframing (low- and high-fidelity), and usability testing to design intuitive, user-centered experiences.
UI Design
Crafting clean, engaging, and visually consistent interfaces that enhance usability while aligning with digital products and brand goals.
Prototyping
Building interactive prototypes to validate concepts, test user interactions, and refine solutions before development.